Western Versus Non-western art Essay Example | Topics and Well Written Essays - 1250 words

Western Versus Non-western art - Essay Example They can be used to pass information from one generation to another. Different traditions have different pieces of artworks that identify their uniqueness. Traditional western civilization had developed in terms of art uniquely as art had developed in traditional Africa. This paper will compare and contrast two artworks that origination from the tradition of western civilization and traditional African culture. Artworks from western civilization tradition are among the most analyzed pieces of art because of their quality, style and depiction. It is important to point out that artworks from western civilization tradition were developed realistically with faithful depictions of beings and matter. This was done in both paintings and sculptures. It is also essential to note that it was the culture that invented ways of depicting three-dimensional objects in two-dimensional formats. In fact, it has been noted to be the unique style in all human cultures (Neer 31). The traditional western civilization that includes Greeks and Romans were known to develop artworks that were progressive in nature. Unlike, Egyptians from African traditions whose artwork did not change considerably in many years, traditional western civilization art changed and transformed as time progressed. As Camille Paglia states in her book, Sexual Personae Egyptians created a clear and perfect piece of art that was known as Apollonian form (Paglia). It later formed the basis of western civilization art. Egyptian art especially sculptures was meant for the preservation of the body after death. Artists used their memory and followed strict rules. Greek artists studied and imitated Egyptian work but developed new pieces unlike Egyptians who followed the traditional school of art (Paglia 17). In comparison to traditional African sculptures such as fang’s reliquary, sculptures from traditional western civilizat

Video game addiction Essay Example for Free

Video game addiction Essay A. Rationale: Development in technology brings many things that change human’s life. One of these things is online gaming that is provided by Internet. Online gaming is one of widely used leisure activities by many people, especially, young people. They think they are playing just for fun or just like a past-time without knowing a lot of effects of playing these games are more than they think. In Vietnam, there are more and more people who play online games and even are addicted to it. Playing online games, according to some research is beneficial. It stimulates the mind of the players to be more active, especially, puzzle games. It helps people relax after a hard-working day. Playing these games makes the players experienced different feelings because it is as if the players are really taking part in the challenges and so on. Despite those benefits, playing online games also causes negative effects. It takes much time and money of players, keeps them away from school and social activities, maybe make them more violent. The situation has been very popular with the young and become a concerning issue in our society. Many children and teenagers aren’t fond of any activities but be keen on online games. The Online-Game addiction seems like addiction drugs which causes a lot of serious consequences for themselves, for their families and for the society they live in. It is high time for all of us to do something to limit this urgent situation. Therefore, the study is conducted to investigate the effects of the Online-Game addiction and suggest some effective solutions to help young people overcome it. Particularly, our study is carried out with the students of two secondary schools and two high schools in Danang city. B. Literature review: In recent years, online games have been affecting a lot of people, especially the young. The number of young people attracted by online games is increasing. Online gaming has a great influence on health and study of the young. Therefore, there are more and more people pay attention to this state. The purpose of this section is to provide a solid background overall information for the research by reviewing previous studies, researches and other materials relating to the research. They are organized in a thematic review. According to a research of Chalton and Danforth of the American. Medical Association –The AMA concluded that online game addict may be emotionally or socially isolated and lonely. Besides, Anderson, Gentile and Buckley also have view-points about the effects of online games especially violent games. In their reports in January, 2007, they claimed that those who engaged in games that are more violent also engaged in more behaviors that are violent. Besides, they emphasized that the children who were witnessed to have increased their aggression were the same children who played more violent video and online games over the course of the school year. In Vietnam, there are also a few conferences discussing this problem. Dr. Trinh Hoa Binh –Vietnam Institute of Sociology claimed that younger gamers tend to imitate the actions they have shown in the game, it creates the increase in violent acts of aggression in some children and make them lose feeling when they see violence. In Dongnai Internet and Online Game Addiction Conference (6/8/2009) Mr. Nguyen Minh Tien presented the speech on â€Å"How are addicted to games† stated that bad games can make litigants face to many difficulties and obstacles in their studying activities, work, communication and social relations. In summary, the researches, articles and statistics above are worth mentioning as they have studied on the topic relating to this study. They all aim at the purpose of alerting the online game addiction. However, different from the researches above, this study investigates negative effects, outside expressions of it and propose some solutions to reduce the problem. C. Aims, objectives, research questions: 1. Aims: This study aims at investigation into the Online – Game addiction in the young in Danang. 2. Objectives: The research is intended to: To find out some information on the effects of the addiction online games on young people’s health, studies and personalities. To suggest the effective ways including the management of the Government and responsibilities of their family in dealing with the problem. 3. Research questions: How does the problem affect the young’s studies, health and personalities (characteristics)? What must the Government do in order to manage Game programs? What are the responsibilities of their parents in this problem? D. Scope of the study: The study is confined to the effects of the issue on the young aging 12-18 in Danang city on their study, health and personalities. Exactly, the study is conducted with the students in 2 secondary schools and 2 high schools in Danang city. II. METHODS AND PROCEDURES: A. Research design: This is a qualitative and quantitative research. B. Research methods : 1. Sampling : a. Subjects: We are going to work with 300 students at 4 schools in Danang city: 2 secondary schools (Trung Vuong,Tr? n Hung D? o) and 2 high schools (Quang Trung, Phan Chau Trinh). The fact that, people whose age from 12 to 18 years old play online games more than ones at other ages. b. Instruments: We will survey with questionnaires and interviews. The questionnaire allows us collect a wide a mount of data in a relatively short amount of time and data can be also controlled and analyzed easily. The interview helps us get more in-depth information, obtain personal behaviors and attitudes of the populations. The questionnaire will be delivered to the students on the first week of the study. The participants will be asked to answer 18 questions including: 4 open questions and 14 close questions. With close questions, they will write up their answers to the topic of the research. There are 4 parts in the questionnaire: Part I: The effects of online gaming on students’ studying (questions 1-6) Part II: The reasons why young people play online games (questions 7,8) Part III: The effects of online gaming on students’ personalities (questions 9-13) Part IV: Awareness of students about the state and the effects of the online game addiction (questions 14-18) Besides, a short interview is going to be continued after we collect the questionnaires. We will have direct conversations with 20 respondents among 300 ones in order to observer their attitudes towards the online-game addiction. The information of the interviews is record with cassette recorder and then transcribed. 2. Data collection: a. Phase 1: The purpose of phase 1 is to collect data which will be used for the survey in phase 2 that will in turn be used to test in phase 3. In this research our group will spend 3 week to have meetings with some of student groups in the high schools and the secondary schools above. The purpose of the meeting is to know whether they may be willing to participate in later stages of data collection One-week close monitoring of time addict game: Our group will schedule 30 minute -periods of daily continuous monitoring with 10 participants in every week. During the first week of the project, our group will meet them after they finish their lessons in their school. We will work closely with participants to talk about any thought during the whole conversation. We will ask them to provide two kinds of background information. b. Phase 2: Survey design and test Data collection in this phase will be limited to 20 surveys to identify the weakness in the survey design + Personal information including: gender, age and current studying result. + Kinds of entertainment including : reading, playing online games, doing a sport†¦ and how much time they spend on each kind. c. Phase 3: Survey data The purpose of phase 3 is to test the hypotheses. The surveys will check these answers from the questionnaire to find out how much time students spend on game, and the difference in gender and age in people playing in game. 3. Research hypotheses: a. It is hypothesized that addicting to Online Games could lead young people to get bad results in their studying. b. It is supposed that maybe addicting to Online Games makes the young unsociable III. TIME LINE: Reading materials and collecting data: from 10 September to 30 September Analyzing data: from 8 November to 10 November Writing the report: from 10 November to 13 November IV. PROPOSED OUTLINE: Chapter 1: INTRODUCTION Resonale Literature review Aims, objectives, research questions Scope of the study Chapter 2: LITERATURE REVIEW Chapter 3: METHODS AND PROCEDURES 1. Research design 2. Research methods 1. Sampling 1. Subjects 2. Instruments 2. Data collection 1. Phase 1 2. Phase2 3. Phase3 3. Data analysis 1. Qualitative analysis 2. Quantitative analysis 3. 2. 4. Research hypothesis Chapter 4: DISCUSSION OF FINFINGS 4. 1. The effects of online – game addiction in the young 4. 2. The responsibilities of families and society 4. 3. Some solutions for the problem Chapter 5: IMPLICATIONS AND CONCLUSIONS 5. 1. A summary of the development of the study 5. 2. Implications 5. 3. Limitations 5. 4. Suggestions on restricting of the online gaming V. REFERENCES: 1. Anderson C. A. , Gentile D. A. , Buckley K. E. (2007). Violent Video Game Effects on Children and Adolescents. USA: Oxfort University Press. 2. Brady, Sonya S. , Matthews, K. A. (2006). â€Å"Effects of media violence on health-related outcomes among young men†. Pediatrics Adolescent Medicine. 160. 341-347. Retrieved 18/12/2009 from http://archpedi. ama-assn. org/cgi/content/abstract/160/4/341. 3. Charlton Danforth. (2007). â€Å"Distinguishing addiction and high engagement in the context of online game playing†. Computers in Human Behavior. Vol 23(3). 1531-1548. 4. Gershoff, E. T. (2002). â€Å"Corporal punishment by Parent and Associated Child Behaviours and Experiences†: A metal analytic and theoretical review. Psychological Bulletin, 128(4), 539-579. 5. Grusser, S. M. , Thalemann, R. , Griffiths, M. D. (2007). â€Å"Excessive computer game playing†: Evidence for addiction and aggression? Cyber Psychology Behavior. 10. 290-292. Retrieved 18/12/2009 from http://www. liebertonline. com/doi/abs/10. 1089/cpb. 2006. 9956 6. Kinh Luan. (2009). â€Å"Struggling to find solutions to manage Game Online†.retrieved 18/11/2009 from http://antg. cand. com. vn/News/PrintView. aspx? ID=68787nd. 7. Nguyen Tran, Huong Le. (2009). â€Å"Young internet addicts return to real life†. Vietnamnews. 8. Tien Nguyen. (2009). Tam ly tri lieu. Retrieved 18/11/2009 from http://tamlytrilieu. com/nghien-gameonline. htm. 9. Wood, Richard (April 2008). â€Å"Problems with the concept of video game addiction: Some case study examples. International Journal of Mental Health Addiction. 6. Retrieved 18/11/2009 from http://www. ijma-journal. com/content/abstracts/6/2/00001 VI. APPENDIX: A. QUESTIONNAIRES This questionnaire is just a survey to find out information about the current online-game addiction of young people. The data you provide will be used for this purpose only. Your honest responses to the questions are a great help to our research. Please, circle your choices or write up your answers frankly as you will not be identified in any discussion of the data. I. The effects of online gaming on your studying: 1. Do you think online games are interesting? a. No, I just play for fun when I have nothing to do b. So so c. Yes, really interesting 2. How many hours do you spend on online games a day? a. 2 hoursb. 3 hoursc. 5 hoursd. Others, please specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3. Have you ever put your homework aside to play online games? a. Usuallyb. Sometimesc. Seldomd. Never 4. How does online gaming affect your studying? a. Motivateb. Do not relate c. Deteriorated. Do not know 5. What do you like to do if you own a computer which is linked Internet? a. Search for information for my studying b. Listen to music c. Play online games d. Others, please specify. 6. Do your learning results get worse since you play online games? a. Not at allb. A littlec. Muchd. Seriously II. The reasons why young people play online games? 7. Why do you play online games? a. Just play for fun b. Appealed by your friends c. Bored with my current world and want a new world d. Have no friends to play with e. Others, please specify†¦ 8. What do you think about when you are free? a. The way to solve a difficult mathematic exercise b. The performance to show in the activity of my class next time c. The plan for weekends with your family or your friends d. The level you must achieve in a online game III. The effects of online gaming in your personality 9. Do you often take part in school or social activities? a. Very oftenb. Sometimesc. Seldomd. Never 10. Do you think playing online games is more interesting than any other kind of activities? a. Strongly agreeb. Agreec. Disagreed. Strongly disagree 11. Have you ever been angry with others because you lost an online-game competition? a. Usuallyb. Sometimesc. Seldomd. Never 12. What do you feel about a day without playing online games? a. I have a lot of things to do which are more important than it b. It is not a matter, I will play it in other time c. It is so pity, if only I could play it today d. I can’t stand a day without online games 13. What do you often do at weekends? a. Help my parents with housework b. Go out with my friends c. Play online games whole day d. Others, please specify†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. IV. Awareness of students about the state and the effects of the online-game addiction 14. Do you think the online-game addiction in the young should be concerned profoundly? a. Yesb. Noc. Do not know 15. Do you know any person around you who addicted to online games? If yes, who? a. Nob. Yes- myself my friends my relatives. 16. Can you control yourself in playing online games? a. Yesb. No 17. Do you think that addicting to online games affect the player’s life seriously? a. Strongly agreeb. Agreec. Disagreed. Strongly disagree 18. If you could, what would you do to avoid addicting to online games? †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. THE END†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Thank you for your cooperation! B. INTERVIEWS I would like to invite you to participate in this interview to gather in-depth information about your views, experience and attitudes towards the online-game addiction. Your sincere and accurate answers will be a great contribution to our survey. Thank you for your kind attention! You will be asked to answer these 5 following questions: 1. How do you think about that the government prohibit people from playing online games? 2. What do people, especially the young do in their spare-time without playing online games? 3. Do you think playing online games too much can cause some problems in the player’s health such as: obesity, short-sighted eyes, mental disorder and so on? 4. According to you, who will have to be responsible for the online-game addiction in the young? 5. Can you propose any solutions for this issue?

Background and decisions of BMW

Background and decisions of BMW BMW Company Background BMW cluster, headquartered in Munich, Germany, is one of the mainly victorious multi kind finest motor manufacturers in the globe. BMW is a German motor; motorbike and appliance manufacturers founded in 1916 and have been widely trade since 1969. The companys slogan in English is â€Å"The Ultimate Driving Machine† and Sheer Driving Pleasure†. The original German slogan is â€Å"fraud am Fahren,† which translates to â€Å"joy in Driving† in English. The corporation produce, and market, a pied choice of senior end active cars and motorcycles. It is also own and make the tiny product and is the parent business of Roll-Royce vehicle Cars. BMW is known for its performance and luxury vehicles. BMW has a global presence with group subsidiaries in 41 countries and over 3000 dealerships and local importers in over 100 countries. BMW is a progressive company with salad of 1.2 million automobile and 101,000 motorbikes in 2008 generating revenue of 53.2 billion euros. It has a combined global workforce of 100,000 employees. In addition to cars and motorcycle, BMW operates an aircraft engine division under the brand name of Rolls Royce. The BMW group also has a strong market position in the motorcycle sector and operates successfully in the area of financial services. The Company operates its own financing company, which offers financing for vehicles. Automobiles accounted for 78% of 2000 revenues; vehicle finance leasing, 18%; motorcycles, 3% and other, 1%. UK is the third major souk and second main making base for the BMW group universal, and the only state where BMW groups three brands BMW, TINY and Roll-Royce vehicle Cars are represent {See Appendix-1} Chapter 1 1.1 What is marketing Marketing is a communal course by which person and group acquire what they want and want during creating, offering, and liberally exchanging goods and services of worth with former. (Kotler, 1991) 1.2 Marketing concept The marketing concept of BMW holds that the type to attaining organisational task consists of organism more victorious than competitors in integrating marketing activities toward formative and rewarding the needs and requirements of target markets.{See Appendix-2} The marketing concepts of BMW are as follow. Marketing focuses on the satisfaction of customer needs, wants and requirement. The philosophy of marketing needs to be owned by everyone from within the organisation. Future needs have to be identified and anticipated. There is normally a focus up on profit ability, especially in the corporate sector. However, as public sector organisations and non-profit organisations adopt the concept of marketing, which might not be the case as usual. More recent definitions recognize the influence of marketing upon society. 1.3 Marketing process of BMW Marketing process of BMW are as follows Under the marketing concept, BMW company find a way to discover unfulfilled customer needs and bring to market product that satisfy those needs. A model can be created to design the process using a targeted sequence of steps: The customer and market are analysed to identify opportunities. The market strategy is formulated to yield a value position. Tactical decisions regarding marketing strategy are made The marketing plan is implemented and the result is carefully monitored. The marketing course aim to distribute enlarged success in company through better marketing tactic and marketing plan increase. A better marketing progression provide a number of benefits, with more free time, higher visibility, stronger worker skills sets, easier management, reduced duplication of effort, and increased individual and team rewards, and overall, less headaches. This process in turn creates a marketing organisation thats more reliable, more responsible, with budget. The next paragraph will lay emphases on the advantage of BMW marketing. 1. 4 Benefits of marketing The benefit of marketing is that it enables company to exploit their budding and achieve the punter at the correct time. A right loom to promotion involve sympathetic the client and their require identify the genuine wants of the market. It is forever vital to appreciate bazaar wants, quite than to effort to â€Å"power† persons to purchase yours goods and services because you reflect they are enhanced than something else accessible. If the purchaser doesnt think they will not vend to them. It is as simple as that. A good advertising approach is base on the spot on level of explore in to a markets path and its key company. They have to spot precisely where your commerce strength fit into its souk, and how it will thrive inside it. Chapter 2 Internal and corporate analysis in terms of strength, weaknesses, opportunities and threats (SWOT) will assist in gaining an understanding of where BMW is currently in term of strength and where improvement is required with in the business and what outside environment threats it may face as well as what new opportunities are available to the company in the short and medium term. This image of internal analysis which are as follow. {See Appendix-3} The Table below is a demonstrate of the BMW{See Table Appendix-1} 2.3. Macro environment The major external and uncontrollable factors that influence an organisation decision making and affect its performance and strategies are as follows. 2.3.1 Political factors Laws and regulations had affected the automobile industry as a whole. {See Appendix-4} These laws generally revolved around the environment norms that were to be fulfilled by any car industry. Thus the car manufacturers had to take care of the environmental issues during manufacturing of cars. European Commission proposed binding rules to cut CO2 emission on new cars to 130 gms/km 2.3.1.1 Example According to my research 2005 BMW achieved only 40% of their emission target but today BMW groups with its efficient dynamics programme achieved a reduction of average fuel consumption and CO2 rating by 10.2% and has made a greatest progress in terms of efficiency of all car makers in the European automobile market in the year 2008. Extracting maximum driving pleasure from every drop of fuel; is the aim of BMW Efficient dynamics. 2.3.2 Economic Factors Economic factors relate to the exchange rates, economic growth globally and the business setting prevailing in the industry. Following are the economic factors which has affected the automobile industry. Economic Downturn. Increase in the cost of oil 2.3.2.1 Example Rapid increase in the fuel prices is affecting the demand and the buying power of customer. According to BBC News which crude oil prices at 22 year high, motorists are paying out up to  £1 a litre at the pumps. Moreover according to Automobile Association research showed that in June 2008, litre of unleaded petrol had achieved an average national price of 118.2 pence per litre, while diesel cost 131.6 pence per litre. He also claimed that the annual coast to the motorist of keeping a car worth between  £13,000 and  £20,000 on the road now stood at  £4,112. The impact of this price hike on the drivers of the UK is 28 million cars are clear and it shows how the increase in oil price is affecting the car industry as a whole. In order to cope up with the present situation and existing demand for more fuel cars, BMW efficient dynamic programme which aims at reducing consumption is proved to be successful. 2.3.3 Social environment factors Social factors include the changes in cultures and demographics globally a part from change in the buying pattern and capacity of the customer. Increasing population also has an effect on the car industry. 2.3.3.1 Example According to the Mintel data, UK population will reach 64 million people by 2013. The strongest growth will be witnessed among the age group 25-34, 45-54 and over 65 age groups. Out of these two age brackets, the 25-34 age groups will be a potential key age group for the used car market where the highest proportion of demand is accounted for by younger adults. The age group 45-54 is a key age group for new and used car demand. Moreover during recession consumers spending priorities also changes and they are doing cost cutting on many areas of their expenditure. But the purchase of a new or second hand car has been one of the few areas to show an increase as a spending priority in 2009. This may increase the demand for the cars in the near future and car industry including BMW will again get a positive response from the existing and new customers. 2.3.4 Technical environment Factors With every spin of time technology is also changing which also reflects the consumers buying patterns. Nowadays, people are more concerned with the new and latest technology. In order to cope up with the current demands, BMW efficient dynamic technology tries to stay one step ahead. BMW has launched an I Drive in its all new cars. BMW is also spending a huge amount of money on its research and development department in order to innovate latest techniques like BMW car 2-x communication in their AMULETT project with the aim of improving pedestrian safety and thus creating a more competitive image in the car market. 2.3.5 Legal Environment Factors. Restrictions and strict pollution norms set up in European market and health and safety rules on all cars by (EURO NCAP) is affecting the whole motor industry. The European New Car Assessment Programmed (Euro NCAP) is a European car safety, performance assessment programmed. Euro NCAP publishes safety reports on new cars, and award ‘star ratings based on the performance of the vehicles in a variety of crash tests, including front, side and pole impact, and impact with pedestrians. The entire car manufacturing companies including BMW has to abide by these legal rules and regulations. 2..3.6 Environment Factors With the increasing effect of awareness of global warming and greenhouse effect, people are more diverted towards the use of more eco-friendly cars, hybrid and fuel cars. With the change in consumer taste and preferences the automotive industry has to be more focussed on the changing demand and patterns of the consumers. In order to cope up with the changing behaviour of the consumer, BMW is working on managing resources efficiently and eliminating or recycling all forms of waste wherever possible and thus moving to the hybrid cars. BMW group was the first car manufacturer in the world to create a vehicle Recycling Network. Chapter 3 3.1 Market segmentation BMW had worn three ladders to targeting which is advertising segmentation, target option, creation position.(See Appendix-5) BMW use segmentation to spot exact trade description. To find additional information BMW at Geographic segmentation. Demographic behavioural Psychographic Segmentation Behavioural Segmentation 3.1.1 Geographical segmentation Geographic segmentation calls for dividing the souk into different geographical element such as nations, regions, states, countries, cities, or neighbourhoods. A business can choose to work in one or a few geographical areas, or to function in all areas but pay notice to geographical differences in requests and requirements. 3.1.1.1 Example Lets take a Pakistan and UK BMW market. In Pakistan most of people live in low level society they cant effort BMW. But in UK people live in high Statius society they could effort BMW. 3.1.2 Demographics behavioural The demographics of those who are bright to purchase a BMW are men and women aged 30-50 lifetime old. Behaviourally these folks have a winning picture in their brain facing trade cars. They also estimated to wish a faultless current look or activity look, and the sense fine factors of a recognized trader system. The benefits are required by these folks are dominance, act, dependability excellence. 3.1.3 Psychographic Segmentation BMW Psychographic segmentation divides buyers into different groups based on social class, existence, or character characteristics. One forward-looking grocery store found that segmenting its self-service assembles goods by lifestyle had a big repay: 3.1.4 Behavioural Segmentation Behavioural segmentation divides buyers into groups based on their information, manner, employ, or reply to a creation. Many marketers consider that performance variables are the best starting tip for structure market segments. 3.2 Targeting BMW have the target new customer group that are not primarily targeted by BMW yet. But are interested in the brand and have high buying potential in BMWs products currently or in the near future. These groups include students and women, with students becoming part of the target market with the start of their careers, and women providing sales opportunities due to increasingly higher level of completed education as well as higher paid jobs compared to a decade ago. 3.3 Positioning The position of these company and their brand has been build up over numerous lifetime but BMW has dazed their blot winning the community in an optimistic way with the help of superior community relative and pioneering publicity agitation. This has led to rolling sales expansion throughout the global car market. Chapter 4 4.1 The Marketing Mix. Marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the market mix consisted of 7Ps. Marketing mix can be put under seven headings, often referred to as the seven ‘Ps. {See Appendix-6} Products Promotion Price Place Physical evidence Public purchase 4.1.1 Product The generally central constituent in the selling is the companys produce because this affords the positive desires required by patrons. For example a car that does not start in the Moring will be like by clients. Marketing manager expand their creation into brand that assist to make a single place in the brain of clients. The current models are {See Table Appendix-2} 4.1.1.1 Lifecycle of BMW Each creation goes during what is known as a life cycle procedure. When explore what combine is best matched to the creation. We need to deem where in the life cycle sightsee goods lie which is revealed in the below shape and then depending choose if there is want to make transform in the produce and re-launch. {See Appendix-7} 4.1.1.2 Example BMW X5 launched at 2000 and then corporation lunched the senior or new description of X5 in 2006, for 3 series its 7 years lifecycle and for 7 years only for the 1st model lifecycle of three merchandise. These are the 3, 5 and 7 Series Saloons. This PLC scheme not only helps to ensure more steady profits, but also allow for the growth of substitute produce on a steady base. BMW has also been growing its selection of late and this can be seen by the company of some new product launch in the last few years. The above goods are all moderately established. Many of them have been creature affected for many years now with some redesigns and re-launches. 4.1.2 Price. BMW cost variety is from about  £16,000 to  £60,000 minus. There are many factor that can influence their car price such as mechanism size, vehicle activity account etc. 4.1.2.1 Example Price such as mechanism dimension has been used by BMW for the 3- series is opposition leaning price. Most of the investigate show that all other competitor such as VW, Audi, and Alfa Romeo etc. in the 3 Series manufacture price sore not so vital and create the main revenue is not as required as it would be for a lesser business.{See Table Appendix-3} 4.1.3 Placement. BMW use better market dealership and significant for non merchant network countries they have four car developed vegetation in the UK. There are additional than 156 dealers in the UK who are franchise to retail BMW cars, moreover 148 dealers are franchised to sell Minis. Universal BMW work in more than 100 dissimilar countries with about 4,000 plus dealers which are authorised to retail both new and second-hand cars, parts and after sales service goods. Pattern of allocation for BMW is shown below in the drawing which followed by the business Producer >>>>>Dealers>>>>>>Customers 4.1.4 Promotion BMW has forever focused completely on their cars with same promotion business, WCRS being the worn since 1979. A broad variety of publicity is used by this organization such as TV for branding campaign and new carriage launches, the press with sensationalist weekend dye addition, regional publication and magazines, outside campaign, sales fiction, fliers etc. publicity Campaigns/Slogans used by the corporation in the past. 4.1.4.1 Example According to my research in 1983, 1994, 1997 and 1999 when James bond used in every movies BMW car, James Bond movie â€Å"The Catcher† 4.1.5 Physical Evidence Physical Evidence is the element of the BMW company mix which allows the customer again to create decision on the establishment. 4.1.6 Public A necessary ingredient to BMW company condition is the use of fitting workers and people. Recruiting the right workforce and training them appropriately in the company is essential if the establishment wants to attain a form of competitive advantage. 4.1.7 Purchaser Refers to the systems used to assist the establishment in deliver the service. An efficient service that replaces old credit cards will further customer faithfulness and poise in the company Chapter 5 5.1. Buyer behaviour Customer trade performance is the production of how person or domestic customers behave or the choice creation on business any merchandise or services. Customer trade activities is a significant part of promotion, which studies the reason of why, when where, what and how the customers are behave on their trade decision. customer purchaser actions depends on dissimilar types of marketing (product place, price, promotion, physical evidence, public, purchase) and other stimulus ( Economic, Technological, Political and Cultural) these factors in fluencies the customer black box to make response for creation choice about selecting goods, brand option, price etc. Cultural, social, individual and mental these four factors have great power on customer buyer performance. Person wants, insight, values, performance erudite from culture, relations other institution. Social factor consists of a persons orientation collection relations, friends organisations. Private factor is incorporated age of lifecycle, financial circumstances, vocation, qualities and other individual kind power buyer choice course. Different mental factors like inspiration, perception, attitude, conviction have pressure on customer export conclusion. 5.1.1 Example Driving with friend A- class which in turns affects attitude towards BMW Mercedes and change behaviour in purchasing an automobile. Attitude is not constant and change over time since they are result they are experience. A car crash might change the attitude towards the brand and one might decide to exclude BMW Mercedes as an option buying a car. Chapter 6 6.1 Marketing mix BMW is considered with a single purpose in mind: to augment the joy of driving. BMW engineers have high priorities of providing more exhilaration, more comfort, and pretty driving safety. The target market of BMW is typically the upper middle class with the average takings of about 150,000 dollars a year. Two thirds BMW owners were male, married, and did not have children. In most recent times, the target market has had a focus on the middle aged but continues to have a wide choice of target market from ages 25-35 years old. The BMW Group has unstated about the recent economic attitude of the United States and other countries as well. They have taken ladder to help by opening kindling and expanding to create jobs. 6.2 Consumer market Consumer markets deal with final customer. Each customer buys the product for their direct scarification and has no other intended use for it 6.2.1 Example The market for magazine is consumer market- the customer doesnt resell the magazine and buys it for their own enjoyment. 6.3 Business market Business market is an online marketplace that matches business buyers with franchisors and business opportunities {See Table Appendix-4} 6.5 Domestic market The market for goods and services in the country where the company is based. 6.5.1 International market International marketing is the application of marketing orientation and marketing capabilities to international. {see appendix 6.5.1} ( muhlbacher, Helmuth, Dahringer 2006) 6.5.2 Compression Domestic and International market {See Table Appendix-5} Chapter 7 Conclusion It has taken a lot of referencing and researching for me to write this report and I have learnt a lot from this report, I started off with very little knowledge about this topic and worked my way Through the assignment and I would conclude that BMW is a very powerful name in the automobile industry due to its reputation of providing high quality products and services. BMW and person actor has yearly shown burly monetary results and has reserved its market shares. This become of curiosity to study more greatly, in direct to find the factor last a unbeaten concern and burly product. Scrutiny the progress of BMW through the past five years. Not only are the monetary account taken into reflection that BMW is the most flourishing vehicle producer in top sector. BMW is a well known and greatly cherished brand and has high miscellany in the merchandise range. BMW possesses high inner aptitude and the corporation develop a big part of the car by themselves. The rising market in South East Asia, Russia Eastern Europe and South America has shown obvious swelling growth. Produce, transport and raw fabric outlay have both dampened margins and affected the export power of customers like a s lofty oil price.

Dialogue Essay - Ron was Unhappy :: Dialogue Essays

Dialogue Essay - Ron was Unhappy Ron was unhappy with the way his life had turned out. He had always expected to be a celebrity; a wealthy celebrity. He had not realized that this would probably require a lot of hard work and discipline. He had depended on luck. Luck had let him down. As he looked back on his short life, he could see how often he had had the opportunity to take luck by the throat. But those opportunities were past now. His life no longer had the prospect of wealth or celebrity. He had been born to a couple of teenagers. They had never really grown up the whole time he’d known them. He was the mature one of the family, and he resented this. He had no brothers or sisters. His parents, though alive, were no longer together, and he felt as if he was all alone in the world. Holidays divided between different households was difficult for him to come to terms with. It robbed the holidays of the joy he so much wanted them to hold. He had long ago decided to forgo holidays altogether, not because they no longer had any meaning for him, but because they meant so much. He refused to see them turned into tugs-of-war. Ron had joined the service as soon as he got out of high school, not because he wanted to, but because he didn’t really have anything better to do, and no place better to do it. He was not a model soldier. He was in and out of trouble, but somehow managed to get out with an honorable discharge. He still had nothing better to do. He finally found himself a job in a factory. Nothing too demanding, and perhaps a little demeaning to his intelligence. But it kept him fed. He didn’t hate his job, but he had no loyalty to it. He smoked a little too much. He loved his cigarettes. He didn’t think he was addicted, and would quit from time to time, sometimes for weeks, sometimes for months, and twice for a couple of years. But he loved tobacco. He knew it might kill him someday, but this did not cause his affection to waver. He also loved women. They seemed to love him as well. At least those who could get close to him. But there was something about him that they could not penetrate, no matter how much or how often they tried.

Susan Glaspells A Jury of Her Peers :: Jury Her Peers

A Jury of Peers In   A Jury of Peers   by Susan Glaspell, the story revolves around the sudden death of John Wright. There are five characters that participate in the investigation of this tragedy. Their job is to find a clue to the motive that will link Mrs. Wright, the primary suspect, to the murder. Ironically, the ladies, whose duties did not include solving the mystery, were the ones who found the clue to the motive. Even more ironic, Mrs. Hale, whose presence is solely in favor of keeping the sheriff s wife company, could be contributed the most to her secret discovery. In this short story, Mrs. Hale s character plays a significant role to Mrs. Wright s nemesis in that she has slight feelings of accountability and also her discovery of the clue to the motive.   Ã‚  Ã‚   The unfortunate death of John Wright was a mystery to all. A team of individuals consisting of the sheriff, county attorney, Mr. Hale, and Mrs. Peters were on a mission to find the purpose of the murderer. At this point, Mrs. Wright is the primary suspect. Mrs. Hale was asked to join the party in order to give Mrs. Peters, the sheriff s wife, some companionship. In the story, Mrs. Hale leaves cues of guilty feelings. As an example, the narrator states,   Martha Hale had a moment of feeling that she could not cross that threshold.   The reason being given that she had been too busy to come by but   now   she could come (Glaspell 2). Another instance to be noted is a conversation between her and the young attorney. During this conversation, he asked if they were friends since they were neighbors. Her answer was sympathetic,   I’ve seen little enough of her late years. I ve not been it this house-it s been morethan a year.   Then she goes on to explain,   I liked her well enough. Farmers   wives have their hands full,   it never seemed a very cheerful place (Glaspell 6). At this point, Mrs. Hale s empathy toward Mrs. Wright is apparent.   Ã‚  Ã‚   The two women were left in the kitchen while the men were investigating inthe crime scene. Mrs. Hale noticed the   half done   work in the kitchen. She hated unfinished things. For example, her unfinished kitchen that she had to leave. Therefore, she made a connection between her unfinished business and the one at hand. Susan Glaspell's A Jury of Her Peers :: Jury Her Peers A Jury of Peers In   A Jury of Peers   by Susan Glaspell, the story revolves around the sudden death of John Wright. There are five characters that participate in the investigation of this tragedy. Their job is to find a clue to the motive that will link Mrs. Wright, the primary suspect, to the murder. Ironically, the ladies, whose duties did not include solving the mystery, were the ones who found the clue to the motive. Even more ironic, Mrs. Hale, whose presence is solely in favor of keeping the sheriff s wife company, could be contributed the most to her secret discovery. In this short story, Mrs. Hale s character plays a significant role to Mrs. Wright s nemesis in that she has slight feelings of accountability and also her discovery of the clue to the motive.   Ã‚  Ã‚   The unfortunate death of John Wright was a mystery to all. A team of individuals consisting of the sheriff, county attorney, Mr. Hale, and Mrs. Peters were on a mission to find the purpose of the murderer. At this point, Mrs. Wright is the primary suspect. Mrs. Hale was asked to join the party in order to give Mrs. Peters, the sheriff s wife, some companionship. In the story, Mrs. Hale leaves cues of guilty feelings. As an example, the narrator states,   Martha Hale had a moment of feeling that she could not cross that threshold.   The reason being given that she had been too busy to come by but   now   she could come (Glaspell 2). Another instance to be noted is a conversation between her and the young attorney. During this conversation, he asked if they were friends since they were neighbors. Her answer was sympathetic,   I’ve seen little enough of her late years. I ve not been it this house-it s been morethan a year.   Then she goes on to explain,   I liked her well enough. Farmers   wives have their hands full,   it never seemed a very cheerful place (Glaspell 6). At this point, Mrs. Hale s empathy toward Mrs. Wright is apparent.   Ã‚  Ã‚   The two women were left in the kitchen while the men were investigating inthe crime scene. Mrs. Hale noticed the   half done   work in the kitchen. She hated unfinished things. For example, her unfinished kitchen that she had to leave. Therefore, she made a connection between her unfinished business and the one at hand.

The Future of Airports and New Larger Aircraft (NLA) Essay -- Aviation

The first airplanes carried only one individual. Today an average commercial airplane will carry approximately four-hundred to five-hundred people. However, recently new larger aircraft (NLA) have been designed to carry anywhere from five-hundred to eight-hundred persons. The need for NLA’s has been recognized as demand for air travel continues to increase. Furthermore, by deploying larger aircraft the problem of capacity will be addressed: more people on a plane will translate to a lower number of planes on the runway and while still accommodating the same number of passengers. The effects of these NLA’s are far-reaching and potentially detrimental to airport management. By utilizing appropriate airport planning, managers can overcome the pitfalls related to new larger aircraft. The first consideration which must be addressed is the runway. Is the length of the runway capable of supporting the NLA’s? What about the weight of the NLA’s, how will they effect maintenance? Do airports need to be redesigned to accommodate NLA’s? Thankfully, many of these types of questions have been answered. Although the maximum takeoff weight of the A380 will be over 1.2 million pounds, new and better wing and higher performance engines will allow the aircraft to operate from the same runway lengths as existing B747-400s†¦ However, accommodating the aircraft’s wingspan of close to 262 feet may require significant modifications to airfields at airports intending to serve the new large aircraft. Burns & McDonnell 2001 Of course, heavier aircraft will adversely affect a runway’s integrity. Maintenance cycles will need to be amplified in order to remain operable. The key will be acting before the runway becomes unusable. The next iss... ...ess, trouble-free adaptation† (Young and Well, pg. 473, 2011). This holistic approach aided the transition, yet the future will present new problems as demand will likely increase and NLA’s will be used more widely. Learning from those who have successfully accommodated NLA’s can help airport managers who have yet to engage the giants of the air. Works Cited Burns & McDonnell, (2001). What’s you NLA? How will new large aircraft affect your airport facility? Retrieved on March 27, 2012. http://www.burnsmcd.com/Resource_/Issue/283/PdfFile/aviationreport2.pdf Gomes de Barros, A., Wirasinghe, S., (1997). New aircraft characteristics related to airport planning. Retrieved on March 27, 2012. my.fit.edu/~dkirk/3241/Lectures/Atrgpap.pdf Young, S., and Wells, A., (2011). Airport planning and management. 6th Edition. New York, New York. McGraw-Hill Professional.

The Manufacture and Use of Cigarettes Should Be Made Illegal

The manufacture and use of cigarettes should be illegal. This is not just a simple statement. It is an undisputable fact. Cigarette smoking is a detriment to every society in which it is practiced. Firstly, cigarette smoking impinges one’s health. Cigarette smoke contains over 4000 chemicals, including nicotine, tar and carbon monoxide, which are found in tobacco. The daily intakes of these chemicals have devastating effects on the body. Every puff, every cigarette, every pack consumed destroys the body slowly but surely. Airways, lungs, heart and blood vessels suffer daily from the effects of the intake of numerous damaging substances. The effects of smoking includes an increase in the risk of getting throat cancer, lung cancer, heart diseases, it increases the amount of red blood cells in the body which could lead to a stroke or heart failure. Cigarette smoking also affects the skin and male and female reproductive organs. It can also significantly decrease the smoker’s life span. Besides impinging one’s health, smoking impinges one’s wealth. No tobacco product is taxed more heavily than cigarettes. One might therefore say that the manufacturing of cigarette is beneficial to governments and to the building up of one’s nation. However, when we add up the amount of money one spends on buying cigarettes, the amount of money spent on medical bills, the amount spent for heart transplants, rehabilitation centers and funeral homes, is that really so? Hard earned money is being thrown down the drain all for the sake of cigarettes. Thirdly, cigarette manufacture and smoking has a negative impact on our environment. Deforestation is considered one of the most severe environmental problems worldwide. Modern cigarette manufacturing uses wood to cure the tobacco and to roll and package the cigarettes. A cigarette manufacturing machine uses approximately four miles of paper per hour to roll and package cigarettes. It is estimated that for every three hundred cigarettes produced one tree is consumed. It is believed deforestation is changing the world's climate and contributing to global warming. Cigarette smoking also produces carbon dioxide into the atmosphere, hereby further contributing to global warming. The large amount of pesticides and fertilizers necessary for the cultivation of tobacco also contributes to the pollution of our waterways and ecological systems. Cigarette butts take approximately twenty-five years to decompose. Through improper disposal they end up in our seas, rivers and lakes. Different animals and fish eat them by mistake and can die since they are unable to digest the filters. Cigarettes are one of the leading causes for fatal household fires, also affecting the environment. Finally, besides affecting one’s health, wealth and environment, cigarette smoking also affects the rights of non-smokers and children. Second hand smoke can also kill and is considered to be worst than first hand smoke. A person who chooses to smoke chooses to die. However, why should he choose whether the people around him should die too? Who gave him the right to decide who lives or dies? Many people, specifically the children of smokers, are exposed to second hand smoke. As a result many people who do not smoke suffer from respiratory problems due to no fault of theirs. Cigarette manufacture and smoking is indeed detrimental to a person’s health, to their financial status and to the environment. It therefore affects society in many ways. In order for a nation to have stronger, healthier persons in their society, use less government funds for health institutions and programs to quit smoking, not infringe on the rights of non-smokers and children, and to have a cleaner environment, the manufacture and smoking of cigarettes should be made illegal.