Critically examine a period of strategic change for an organisation of Essay

Critically examine a period of strategical intensify for an organisation of your own choice. limn the triggers for change and the - Essay Example7 Triggers to this change 8 2- Product Differentiation as a strategic change 8 Triggers to this change 9 3- Retail- selling/ Own-store retailing as a strategic change 10 Triggers to this change .. 11 Significant organizational issues facing the managers in strategic change .. 12 Conclusion. 13 References . 14 Introduction In the light of large-scale changes facing the world around the business, organizations require to undergo strategic changes and strategic re-orientations. twain the external and internal environments of a business face tremendous changes day by day, mainly due to technological advances, varying customer requirements, differences in marketing trends etc, and in order the business to survive in this challenging environment, it is highly important that business must be accustomed with the environments finished the st rategic change possible. For management, there are quite a large number of strategies to help the business achieve its specific or common goals. Out of these strategies, change itself is a strategy as it is, though a challenge to get it successfully implemented, an opportunity for the business. Apple Inc with the leadership of Steve Jobs has emerged to be an organization that prospered a number of strategic changes like retail-marketing, innovative product design, product differentiation etc. This piece of research paper is an attempt to address the strategic change from both literary productions perspectives as well as empirical evidences from Apples strategic change. This paper outlines how Apple Inc has managed strategic change at various situations and how it could successfully implemented changes like launching of its retail-marketing. Apple Inc An overview Apple Inc, one of the just about successful technology companies of today, has been established by Steve Jobs, Ronald Wa yne and Steve Wozniak in early 1970. Its startup bill itself is amazingly interesting as it is closely linked to one-off hobby machine that an outstanding talented electronic wiz, Steve Jobs, made for himself and this has later become the core of the most successful companies of today (OGrady 2008, p. 1). Apple Inc is a multinational company, headquartered in California, that designs, develops, and markets personal computers, servers, communication devices like cell-phones, portable music digital players and related accessories (Datamonitor 2010). The company has invariably been thriving on innovation and continuous changes. It ignited personal computer revolution in early 1990s with the culture of Apple- II. The company thus went through a number of strategic changes in production, technology, marketing, innovation and so on. It later reinvented the personal computer within the next few years by the development of Macintosh. Macintosh and its another development called iMac gave the company deeply routed brand loyalty (Kerin, Hartley and Berkowitz, 2005, p. 395). In recent years, Apple found hidden marketing opportunities, that were until then explored by none, for digital music players, music software, iPhone, 3G iPhone etc and revolutionized its markets through effective distribution with